Lisa Parise Lisa Parise

TarRif Free Commercial Flooring

f you're a contractor, architect, or facilities manager searching for answers this week, here's the short version: the flooring pricing chaos hitting the industry right now doesn't touch our lines.

What's happening in the market

Trade talks between the U.S. and Canada collapsed this weekend, and new 50% U.S. tariffs on Canadian goods took effect at midnight on August 22, 2026. Canada has announced it will match these dollar-for-dollar with new retaliatory tariffs on U.S. goods — a list that's still being finalized. Building materials, including wood and construction products, have been targeted in past rounds of this dispute, and many Canadian buyers of American-sourced flooring are bracing for cost increases or supply disruption in the days ahead.

If your current supplier sources hardwood, vinyl, or carpet from the U.S., this is worth watching closely — pricing on those lines could shift with very little notice.

Why our flooring lines aren't part of this fight

Our hardwood, vinyl (LVT/PVC), carpet tile, and broadloom lines are sourced from Europe — and Canada-EU trade runs under a completely separate agreement: CETA (the Comprehensive Economic and Trade Agreement). CETA eliminated tariffs on nearly all industrial goods traded between Canada and the EU, flooring included, and it has no connection to the current U.S.-Canada dispute. When that fight escalates or de-escalates, it simply doesn't move our pricing.

That means:

  • No exposure to the current round of U.S.-Canada retaliatory tariffs

  • Stable landed costs on hardwood, vinyl/PVC, carpet tile, and broadloom

  • No need to requalify suppliers mid-project if U.S.-sourced pricing shifts

  • Predictable bids for commercial projects with long procurement timelines

Our product lines

  • Hardwood — European-milled, CETA duty-free

  • Vinyl / LVT / PVC — European-manufactured, CETA duty-free

  • Carpet Tile — European mills, CETA duty-free

  • Broadloom — European mills, CETA duty-free

A note on accuracy

Trade policy is moving quickly right now. This page reflects the situation as of August 22, 2026, and we'll update it as Canada's retaliatory tariff list is finalized. CETA is a separate, long-standing agreement unrelated to the current U.S.-Canada dispute, but we believe in giving you information you can actually rely on — not just a headline.

Have a project with a tight timeline and budget certainty needs? Contact us to lock in pricing on tariff-stable flooring lines.

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Lisa Parise Lisa Parise

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Trends in Hospitality Rug Design: Elevating Guest Experiences with European Carpets

In the world of luxury hospitality, every detail matters. From the moment a guest walks into a lobby or down a corridor, the atmosphere is shaped by the surfaces they interact with. At Matter & Co., we are seeing a significant shift in hospitality rug design, where designers are prioritizing both world-class aesthetics and sustainable performance.

The Rise of European Carpets in Canadian Projects

While many commercial projects have traditionally relied on standard North American options, there is a growing demand for the unique design perspective offered by European carpets. Brands like Ege Carpets (Denmark) and Balsan (France) are leading the way by blending traditional craftsmanship with cutting-edge technology. These designer carpets for hospitality offer a level of pattern precision and texture that is perfect for creating a signature look in hotels and high-end developments across Canada.

Sustainability and Performance: Healthy Floors for High-Traffic Spaces

Today’s hospitality design isn't just about looks—it’s about creating healthy floors that improve indoor air quality. By using materials like 100% wool or recycled, solution-dyed nylon, designers can ensure their projects are both beautiful and environmentally responsible. Whether it’s a custom rug for a boutique hotel or a durable corridor carpet for a condo refurbishment, the focus is on materials that are built to last and support a healthier built environment.

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Lisa Parise Lisa Parise

European Carpets for Canadian Condos

Canadian Condominiums, Local Distribution, European Factories.

Toronto’s Condo Retrofit Industry Runs on American Carpets. Matter & Co is Bringing Europe Into the Mix.

Canadian-owned distributor partners with Balsan (France) and Ege (Denmark) to diversify supply chains and strengthen Canada’s flooring economy.

Toronto, ON — — Toronto has one of the largest concentrations of condominium towers in North America, with thousands of buildings requiring regular corridor carpet retrofits. Despite this massive market, the industry is almost entirely dependent on American-made carpets, with more than 90% of the world’s carpet production controlled by U.S. manufacturers.

This heavy reliance fuels U.S. supply chains while leaving Canadian boards and developers with limited choice, inconsistent availability, and products that don’t always reflect Canada’s design culture.

Matter & Co, a Canadian-owned distributor, is changing that. Through strategic partnerships with Balsan Carpets (France) and Ege Carpets (Denmark), Matter & Co is introducing European corridor carpets that combine:

  • Diversified Supply Chains — reducing dependence on American mills and strengthening Canadian economic resilience.

  • Canadian-Owned Distribution — warehousing, logistics, and project support managed locally, ensuring accountability and faster service.

  • European Excellence — Balsan’s bold French patterns and Ege’s Danish sustainability leadership bring world-class design and performance to Canadian condos.

“Condo retrofit spending in Toronto is massive, but almost all of it flows south to the U.S.,” says Jordan Molson, Founder of Matter & Co. “By working with partners like Balsan and Ege, we’re diversifying supply chains, delivering corridor carpets that perform, and most importantly — keeping more value and accountability here in Canada.”

Trusted by developers across Canada with many successful installations, Matter & Co now brings European flair and a fresh Canadian perspective to condo boards, property managers, and developers.

About Matter & Co

Matter & Co is a Canadian-owned distributor of premium flooring solutions. By partnering with European leaders Balsan (France) and Ege (Denmark), Matter & Co delivers sustainable, design-forward, and corridor-ready carpets to the Canadian condo market — supported by local warehousing and Canadian-based service.

For more information, visit www.matterandco.ca/carpets-condos.

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