European Carpets for Canadian Condos

Written By Lisa Parise

Toronto’s Condo Retrofit Industry Runs on American Carpets. Matter & Co is Bringing Europe Into the Mix.

Canadian-owned distributor partners with Balsan (France) and Ege (Denmark) to diversify supply chains and strengthen Canada’s flooring economy.

Toronto, ON — — Toronto has one of the largest concentrations of condominium towers in North America, with thousands of buildings requiring regular corridor carpet retrofits. Despite this massive market, the industry is almost entirely dependent on American-made carpets, with more than 90% of the world’s carpet production controlled by U.S. manufacturers.

This heavy reliance fuels U.S. supply chains while leaving Canadian boards and developers with limited choice, inconsistent availability, and products that don’t always reflect Canada’s design culture.

Matter & Co, a Canadian-owned distributor, is changing that. Through strategic partnerships with Balsan Carpets (France) and Ege Carpets (Denmark), Matter & Co is introducing European corridor carpets that combine:

  • Diversified Supply Chains — reducing dependence on American mills and strengthening Canadian economic resilience.

  • Canadian-Owned Distribution — warehousing, logistics, and project support managed locally, ensuring accountability and faster service.

  • European Excellence — Balsan’s bold French patterns and Ege’s Danish sustainability leadership bring world-class design and performance to Canadian condos.

“Condo retrofit spending in Toronto is massive, but almost all of it flows south to the U.S.,” says Jordan Molson, Founder of Matter & Co. “By working with partners like Balsan and Ege, we’re diversifying supply chains, delivering corridor carpets that perform, and most importantly — keeping more value and accountability here in Canada.”

Trusted by developers across Canada with many successful installations, Matter & Co now brings European flair and a fresh Canadian perspective to condo boards, property managers, and developers.

About Matter & Co

Matter & Co is a Canadian-owned distributor of premium flooring solutions. By partnering with European leaders Balsan (France) and Ege (Denmark), Matter & Co delivers sustainable, design-forward, and corridor-ready carpets to the Canadian condo market — supported by local warehousing and Canadian-based service.

For more information, visit www.matterandco.ca/carpets-condos.

Lisa Parise